In this infographic we aim to give you an overview of some important statistics when using direct mail. These statistics will help you decide if direct mail is the right strategy for you depending on your specific business goals.
According to this study, 70% of consumers find that direct mail is more personal relative to digital interactions. So, if you are trying to increase brand awareness with potential customers in your local community, direct mail could be a good fit.
Are you still wondering if direct mail is the right solution for your business needs? Learn more about our direct mail services or reach out to us so we can discuss how direct mail can direct more traffic to your business.
Resources
- https://www.themailshark.com/resources/articles/is-direct-mail-dead/
- https://smallbiztrends.com/2017/01/direct-mail-marketing-statistics.html
- https://www.triadexservices.com/direct-mail-marketing/direct-mail-is-an-effective-tool-for-businesses/
- https://inkit.io/2018/05/31-essential-direct-mail-marketing-automation-statistics/
- https://www.forbes.com/sites/forbesagencycouncil/2019/05/03/the-secret-sauce-behind-direct-mails-resurgence/#4a368ad9cf69
- https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref
- https://www.usdatacorporation.com/blog/2016/11/marketing-101-what-is-direct-marketing/