Our email inboxes are overflowing. So many messages, promotions, and SPAM arrive each day that we often delete without viewing.  If you do that, your email recipients are probably doing the same thing. If email is part of your marketing program, that’s terrible. To reach your audience, you have to mix things up.  Standing out and catching attention requires going where others aren’t—Direct Mail

Why is direct mail special in today’s digital marketplace? No one ever takes the entire bundle of mail delivered by the US Postal Service and throws it in the trash. They sort through it and the recipient will look at it each piece before deciding its outcome. That’s your opportunity! A well-designed postcard with a compelling message/offer might be just what it takes to get your piece put aside for a second look. This Return on Investment is the very reason why direct mail is making such a comeback!

Copy General mails postcards and invitations, newsletters and reports, conference packets and more. We can address each piece while we’re printing, resulting in jobs that are ready to go to the post office shortly after they come off the press. Addressing is not a separate step—it’s part of our printing process.

Furthermore, our full-color digital envelope press starts with a blank envelope and produces an envelope with your logo, return address and custom message while it addresses each piece. This means no more wasted envelopes—you only pay for what you use. And, each envelope can be customized for each mailing, thus increasing the chances it will be opened and read.

But don’t stop there.  Each piece and each envelope can be customized based on the recipient.  Different text, different images, different colors. Target your offer/message to a specific person to increase the likelihood that they will respond.

There’s so much we can do—just ask!